Ship launches on a real schedule.
Most launches fizzle because there's no plan after "build the thing." LaunchRelay gives you a week-by-week playbook, content prompts, and a distribution checklist so launch day isn't a scramble.
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Publish reveal → gather early interest
Draft launch posts → schedule outlets
Follow-up sequence → retention push
Week 1
Define the hook
Nail your angle and audience before you write a single post. Everything else flows from this.
Week 2
Build the runway
Set up your landing page, grow the list, and line up your distribution channels.
Week 3
Launch + follow through
Hit publish, work your channels, and turn launch-day attention into long-term retention.
Launch plan
A three-week schedule that keeps you on track without the overhead of a project manager.
Content prompts
Stop staring at a blank editor. Each stage comes with prompts that get the draft out of your head.
Distribution checklist
Know exactly where to post and when to follow up. No guesswork, no forgotten channels.
"We went from 'we should launch soon' to an actual plan with deadlines. Shipped on time for the first time."
Priya N. · Product lead
"The distribution checklist alone saved us a week of figuring out where to post."
Tom K. · Indie dev